Casio launched its Tryx 12-megapixel slim-line digital camera Thursday...
Casio launched its Tryx 12-megapixel slim-line digital camera Thursday night with exclusive retail partner Best Buy at a New York media event followed by a concert by female hip-hop artist Nicki Minaj. Best Buy has bragging rights to a white…
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version of the camera, with a form factor similar to the iPhone’s but with a lens body that swivels inside a frame for shooting flexibility. A black version will be made available to Best Buy and other retailers, Nick Vilela, national trainer for Best Buy, told us. By video feed from Best Buy headquarters in Minneapolis, CEO Michael Vitelli told reporters that the unique Tryx design had been in the works more than a year. Despite the lavish debut in New York at the Best Buy Theater in Times Square, and the announcement that the $249 camera was available for preorder at Bestbuy.com, the Tryx didn’t make the Best Buy splash page Friday. It instead promoted smartphones, TVs, Blu-ray players, computers and appliances, along with the chain’s Buy Back program. Vilela told us the black version will be available April 17. Casio and Best Buy executives said the white version will be available “in the next couple of weeks.” The Tryx can be paired with an Eye-Fi SD card for wireless image transfer to a specified computer, Vilela said. The camera is aimed at 18-34 year-old consumers, the company said.