Research released by Dolby Labs this week indicates a shift...
Research released by Dolby Labs this week indicates a shift in the way young Americans prefer to experience entertainment, the company said. According to data gathered by Penn Schoen Berland from an online survey of 300 college students and 301…
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general population participants in the U.S., 60 percent of college students are using their PCs as their primary source of entertainment, rather than TVs. Citing survey results, Dolby said 48 percent of college students, and 42 percent of the general population, would use their computers more for entertainment if the audio quality were better. College students in the survey said they would be willing to pay $824 for their next PC if it came with an ideal audio setup, compared to the general-population respondents, who would pay $719. Of college student respondents, nearly 60 percent would choose to have a PC-based entertainment system if cost and set up were not issues, the company said.