Dish Network fired back at DirecTV during a hearing in the U.S. D...
Dish Network fired back at DirecTV during a hearing in the U.S. District Court in Manhattan Tuesday, saying DirecTV’s false advertising claims failed to meet the burden of proof necessary for a preliminary injunction. DirecTV is asking for a…
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temporary injunction to stop Dish from airing ads it says unfairly compare very different programming packages from Dish and DirecTV (CD Feb 16 p7). Dish claimed DirecTV’s allegations that a Dish commercial implies that consumers are paying more for DirecTV programming than for Dish’s despite offering “identical programming” is something the commercial does not actually say. DirecTV did not supply the requisite proof, such as a survey of what consumers understand the commercial to mean, Dish said. Additionally, the company did not submit evidence of irreparable injury, as required for a preliminary injunction, it said.