The quality of online video still falls far short of TV’s, and us...
The quality of online video still falls far short of TV’s, and users are overwhelmingly likely to stop watching online if they run into problems viewing, said TubeMogul, which analyzes online video. “Viewers click away 81.19 percent of the…
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time rather than wait for the video to re- load” when the video pauses to “rebuffer,” TubeMogul said. “As online video audiences continue to grow, content delivery network imperfections like these will be increasingly relevant to the publishers’ bottom lines.”