AT&T’s request for a temporary restraining order to stop Verizon’...
AT&T’s request for a temporary restraining order to stop Verizon’s 3G coverage map ads was rejected by U.S. District Judge Timothy Batten in Atlanta. A preliminary-injunction hearing was scheduled Dec. 16 in the lawsuit, which AT&T filed this month.…
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“While we are disappointed with the court’s decision on our request for a TRO, we still feel strongly that Verizon’s ads mislead consumers into thinking that AT&T doesn’t offer wireless service in large portions of the country, which is clearly not the case,” an AT&T spokesman said. AT&T launched its own commercial hours after the court decision. The ad, featuring actor Luke Wilson, compares the carriers’ 3G speed, service features, applications and devices and claims that AT&T has better 3G services. Verizon had said it would stand by the coverage map depicted in its advertising that AT&T sued over and had called the lawsuit without merit. But the carrier has modified the ad, saying it compares square miles covered with 3G, and voice and data services are available outside that coverage area.