The head of a company that airs music, ads and other content on s...
The head of a company that airs music, ads and other content on school buses and was the subject of a FCC Media Bureau report to Congress (CD Sept 9 p6) said he’s open to many of the bureau’s…
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recommendations. BusRadio President Steven Shulman said his experience is consistent with the report’s conclusion that decisions on whether to allow broadcast radio or TV service on school buses are for local authorities. “I am happy that the FCC recommended something that we've been doing for four years,” he said in an interview last week. “That’s exactly what’s happening now.” Shulman said he’s “surprised” that the bureau said the company may be running more than the four to eight minutes of ads hourly it claims when on-air promotions by DJs and other commercial material are included, because even then ads average about six minutes hourly. BusRadio already gives school districts its programming guidelines, information that the bureau said should be made public, and “we have no problem explaining what our guidelines are,” Shulman said. As for the possibility of third-party ratings for the programming, “my feeling is they should do that not only for BusRadio but for all music,” Shulman said of “more-detailed ratings.”