More major retailers seem to be supporting this year’s expanded E...
More major retailers seem to be supporting this year’s expanded E3 in Los Angeles, June 2-4, than the scaled-down show of the past two years. GameStop, for example, will send representatives this time. “We skipped the last two years…
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as we, like other retailers, had already made our buying decisions before the event took place,” Chris Olivera, GameStop’s vice president of corporate communications and public affairs, said Monday. But he said, “This year, the event is earlier in the year and while we have made many preliminary buying decisions, we see attending E3 as an opportunity to continue our discussions with publishers and show our support for the industry.” Last year’s E3 was July 15-17 in Los Angeles, and the first scaled-down E3 was in mid-July 2007 in Santa Monica, Calif. Toys “R” Us and Wal- Mart are also planning to send representatives to E3 next month, representatives of the company said. Other major retailers weren’t immediately available for comment. But Target said it will have a lounge at E3 for attendees.