FCC members are considering more changes to a draft notice of inq...
FCC members are considering more changes to a draft notice of inquiry on the methodology of Arbitron’s portable radio audience devices (CD April 28 p3), said agency officials. The latest proposals come from Commissioner Jonathan Adelstein, after earlier ones…
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were made by Commissioner Robert McDowell, they said. Some changes are contained in a revised notice now on circulation, said one commission official. The revisions highlight some concerns about the company’s Portable People Meters, the person said. Arbitron has said the PPMs are better than older ways of measuring audiences and it continues to improve the devices.