People watching full episodes of NBC shows online at NBC.com will...
People watching full episodes of NBC shows online at NBC.com will have more control over the ads they see through new tools to be introduced on the site, the network said. It announced a series of changes to the…
Sign up for a free preview to unlock the rest of this article
Export Compliance Daily combines U.S. export control news, foreign border import regulation and policy developments into a single daily information service that reliably informs its trade professional readers about important current issues affecting their operations.
way it delivers ads on those videos. Viewers will be able to select the ads they see, and when during programs. In some cases they will be able to watch a longer ad before the program, then watch the show uninterrupted. Ads will also appear when viewers pause the video. New ad formats such as a push-back unit what appears under the clip within the video, a rail ad that will surround the video player and a new pop-out player will also be introduced. “It is possible to give our users a rewarding entertainment experience and provide our advertisers with an effective marketing environment,” said Vivi Zigler, president of NBC Universal Digital Entertainment.