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New Games: About 609,000 units of Take-Two Interactive game Gran...

New Games: About 609,000 units of Take-Two Interactive game Grand Theft Auto IV were sold in the U.K. Tuesday, its first day available, Chart-Track data show. About 335,000 units were sold for Xbox 360 and about 274,000 for PS3,…

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Chart-Track Director Dorian Bloch said Thursday. The 360 version’s sales beat day-one sales of about 266,000 units of Microsoft 360 game Halo 3 in September, Bloch said. The PS3 SKU of the new Grand Theft Auto easily beat Sony’s PS3 title Gran Turismo 5: Prologue, which sold about 80,000 units its first day, in March, Bloch said. U.S. sales data for Grand Theft Auto IV haven’t been released. The latest group to slam Grand Theft Auto IV is Mothers Against Drunk Driving, “disappointed” that Take-Two’s Rockstar Games studio’s product includes “a game module where players can drive drunk.” Noting that each year “nearly 13,500 people die in drunk driving crashes and another half a million are injured in alcohol-related traffic crashes,” MADD said drunk driving “is not a game and it is not a joke.” It urged the Entertainment Software Rating Board to rerate the game from Mature to Adults Only, and that Take-Two “consider a stop in distribution -- if not out of responsibility to society then out of respect for the millions of victims/survivors of drunk driving.” The ESRB declined to comment. Rockstar Games has “a great deal of respect for MADD’s mission,” but “the mature audience for Grand Theft Auto IV is more than sophisticated enough to understand the game’s content,” it said. One “can’t judge” the game by “a small aspect” of it, much as “you can’t judge an entire film or television program by a single scene,” it said… The Xbox 360 version of Ubisoft’s Tom Clancy’s Rainbow Six Vegas 2, in its sixth week available, was again the top-rented videogame in the U.S., according to Rentrak preliminary Home Video Essentials data for the week ended April 27. The 360 version of Army of Two from Electronic Arts was again No. 2, in its eighth week. No new releases made the top 10… Gameloft signed a license with Universal Pictures Digital Platforms Group allowing Gameloft to develop and publish a mobile game based on coming movie The Mummy: Tomb of the Dragon Emperor, in theaters Aug. 1. The game launches this summer, Gameloft said without giving a release date. The deal marks Gameloft’s fourth collaboration with Universal, the game maker said.