Half the mobile game market ‘is still up for grabs,’ Glu Mobile C...
Half the mobile game market “is still up for grabs,” Glu Mobile CEO Greg Ballard told a Goldman Sachs symposium in Las Vegas Thursday. Glu will be the only mobile game company with a “substantial presence in China,” he…
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said. He predicted that market will grow significantly over the next few years. The North America mobile game market is a “three- horse race,” among Electronic Arts, Glu and Gameloft, he said. But smaller mobile game companies are fighting for the remaining 50 percent of the market, and they will be “giving up market share over the next couple of years,” Ballard predicted. Glu disclosed late last year it acquired China mobile game company MIG and announced a tender offer in January to buy Superscape, which Glu said ranked among the top five mobile game publishers in the U.S. during Q4 2007, citing Nielsen Mobile data. If the Superscape transaction is consummated, adding of its market share to Glu’s existing share “would solidify” Glu’s No. 2 position in the U.S. among mobile game companies and bring it closer to No. 1 player Electronic Arts, Ballard said early this month. Glu is “pleased with the progress” of the tender offer so far, he said Thursday. It’s “probably going to pause for a little while” on acquiring more companies as it takes time to “digest” the MIG and Superscape deals, Ballard said.