The ‘convergent European publisher’ hasn’t been born, Information...
The “convergent European publisher” hasn’t been born, Information Society & Media Commissioner Viviane Reding said Dec. 6 in a Brussels speech to the Publishers Forum. Most European media companies haven’t adapted their business models to the Internet due to…
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uncertainty about the “digital paradigm shift,” she said, but the transition will open opportunities for publishers and others in the content sector to boost revenue by cross-fertilizing online and offline offerings. The European Commission (EC) seeks a key role in promoting success among content providers, creators, transmission and access companies, technology providers and users, she said. The coming communique on creative content online in the single market won’t impose a business model on players but will launch a process to simplify business negotiations and solidify legal certainty, Reding said. The EC also will approve a statement on media literacy in the digital environment, hoping to raise awareness about how search engines work, encourage critical assessment of online content, and address other issues, she said.