Newspaper Web site ad revenue grew 21 percent in Q3 over that per...
Newspaper Web site ad revenue grew 21 percent in Q3 over that period last year, to $773 million, said the Newspaper Association of America said. Preliminary estimates have the online segment accounting for 7.1 percent of total ad revenue…
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for papers, up from 5.4 percent in Q3 2006. Total ad revenue fell 7.4 percent to $10.9 billion. Classified print took the biggest hit, falling 17 percent, led by real-estate ads with a 24 percent drop. “Newspaper companies continue to take aggressive measures to prepare for the future during a period of economic challenges for the industry,” such as housing declines, NAA President John Sturm said. Similar figures for Web ad growth and print decline were reported this week by an analyst (WID Nov 21 p6).