NuVision sued Panasonic, claiming a ‘Living in High Definition’ b...
NuVision sued Panasonic, claiming a “Living in High Definition” banner used for a promotion campaign infringes its trademark. In its Oct. 8 suit, filed in U.S. District Court, Phoenix, NuVision said “Living in High Definition” is “confusingly similar” to…
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its trademarked “High Definition Living” phrase used to pitch flat-panel TVs. In December 2006 NuVision filed for a trademark on its phrase. That trademark was granted one this month, the company said. “Living in High Definition,” is at the heart of a Panasonic campaign program launched in August (CED Aug 2 p1) and running through March. The “Living” program recruits families to live with a suite of Panasonic HD products and services worth a total of $20,000. The first family was chosen in September. The roster is to hit 15 by November and 100 by mid-2008. NuVision’s trademark is “distinctive” in identifying its products and Panasonic’s use of a similar mark “created confusion” in the marketplace causing “injury and damages,” the suit stated. NuVision seeks preliminary and permanent injunctions barring Panasonic from using the phrase “Living in High Definition,” the suit said. NuVision claimed that when i contacted Panasonic about the trademark, the company “systematically denied” infringement, NuVision Vice President Greg Todd said in a statement. Use by Panasonic of “Living in High Definition” is “lawful,” said a spokesman said. “We are confident that the courts will vindicate Panasonic’s position in the matter,” he said.