Google’s YouTube unveiled its ad format Wednesday, ending specula...
Google’s YouTube unveiled its ad format Wednesday, ending speculation about how Google would make money from advertisers without alienating viewers. The ads appear on the lower portion of the video as a translucent overlay, after about 15 seconds of…
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viewing. Viewers who click on the overlay are shown another interactive video, such as a movie trailer, while the main video is paused. Those who don’t click will see the ad disappear after a few seconds.