About 95 percent of U.S. TV viewing occurs live, though more than...
About 95 percent of U.S. TV viewing occurs live, though more than 20 percent of viewers own PVRs, Leichtman Research Group said, citing a survey it did with 1,300 adults. Two years ago, the survey showed fewer than 10…
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percent of viewers using PVRs, which let viewers pause, fast-forward and rewind live TV. Those functions make it easy for viewers to skip ads during programming, but Leichtman said that’s not what they value most from the devices. “While 84 percent of DVR owners rate the ability to skip commercials as very important, just 8 percent of DVR owners say it is the greatest benefit of having a DVR,” it said. Most PVR owners say they have HDTV sets. About 45 percent use their PVRs to record fewer than six TV programs a week, the study found. The group predicts more than 60 million TV households will use PVRs by 2011.