Nickelodeon won’t rent its cartoon and other characters for food ...
Nickelodeon won’t rent its cartoon and other characters for food ads unless products meet “'better for you’ criteria,” President Cyma Zarghami said Wednesday in a letter to House Telecommunications Subcommittee Chairman Edward Markey, D-Mass. The character licensing guidelines will…
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be part of all deals Nickelodeon signs starting January 2009. The guidelines will exclude “a limited number of occasional treats designed for special occasion/celebration purposes” including birthday parties and holidays, Zarghami said. The healthy-ad pledge and exceptions resemble those Discovery announced Monday (CD Aug 14 p12). Markey said he hopes more companies make similar moves that “address childhood obesity issues.” Nickelodeon is not acting to because Markey is interested in the topic, a company spokesman said, adding that the company chose to highlight its plans in a letter sent to him and FCC officials and senators serving on a task force on youth obesity and advertising.