RealNetworks will target women with advertising- enabled, downloa...
RealNetworks will target women with advertising- enabled, downloadable casual games in a partnership with Lifetime Television, the companies said. The Lifetime Presents titles, debuting this summer, will display targeted ads and promotions for Lifetime programming, offering players more free…
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game play the more they view contextual ads “that appear between levels or during natural pauses in the game,” the companies said. The first game, Sally’s Salon, goes online July 25. Women are the bulk of the audience for both RealNetworks’ downloadable games and Lifetime programming, including its LifetimeTV.com Games section. RealNetworks has doubled its ad-enabled game portfolio to 24 games the past six months, tallying 9 million downloads; the Lifetime game site has tripled traffic since a November redesign, powered by original Web-based and downloadable games. The companies have collaborated since 2004 on casual games for LifetimeTV.com.