Nearly 1/2 of Europeans watch TV on the Internet, IPTV set-top ma...
Nearly 1/2 of Europeans watch TV on the Internet, IPTV set-top maker Motorola said, citing study data to be released today (Thurs.). The study by StrategyOne of 2,500 broadband users in France, Germany, Italy, Spain and the U.K., found…
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45% of respondents view IPTV. French viewers were most engaged, with 59% watching previews and episodes of favorite shows via Web. Italians and Britons were 2nd and 3rd respectively, with Germans most bound to broadcast TV, only 33% catching shows online. The TV itself appears to be evolving from a static box into an interactive entertainment and communications tool, the study said. On average, users now plug 3 devices into a TV set, with nearly 1/3 of Europeans linking a digital camera to download and view photos. Expanded use of the TV continues to grow; 45% of Europeans expect to be making video calls via home TVs by the time the 2012 Olympics occur. Nearly 57% of respondents to be able to go online via the TV during a live broadcast, for example, to get sports data mid-game or check retail stores for fashion show items. And 35% want to be able to pause, fast forward or rewind live broadcasts.