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DirecTV can’t run TV and online ads for its HDTV service claiming...

DirecTV can’t run TV and online ads for its HDTV service claiming the product to be superior to a similar one from Time Warner Cable (TWC), said a Mon. order from U.S. Dist. Judge Laura Swain, N.Y.C. She granted…

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the cable operator’s request for a preliminary injunction barring the ads from TWC markets. Star Trek’s William Shatner and singer Jessica Simpson are in the ads, which claim: “For picture quality that beats cable, you've got to get DirecTV.” After TWC complained, DirecTV removed the line. DirecTV argued the original ads weren’t “literally false.” Swain disagreed. A DirecTV official didn’t return a message seeking comment.