The cable industry began its first ad campaign against net neutra...
The cable industry began its first ad campaign against net neutrality, which it called a “clever… scheme.” A 30- sec. spot asks: “Are you google-eyed with confusion over net neutrality?” and advises viewers to “forget all of their mumbo…
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jumbo. Net neutrality simply means you pay.” NCTA distributed the ad to member cable companies, said Senior Vp Communications & Public Affairs Rob Stoddard. Operators are expected to air the spot several hundred thousand times. The timing isn’t pegged to specific developments; it will run until after Congress returns in Sept., he said. Google didn’t respond to requests for comment. The NCTA spots aren’t likely to influence viewers much, because most are unaware of the net neutrality debate, said Jefferies & Co. telecom analyst Jonathan Schildkraut. The spots may work slightly better with members of Congress, he said: “We're going to find that Congress spends more time getting up to speed on this issue as it plays out, [and] ads like this will have less impact.” Itsournet.org -- a coalition of net neutrality supporters including Google -- is keeping mum about whether it plans ads, a spokesman said: “We haven’t done much advertising at all. I am not going to signal to the other side what we're going to do.”