RCN will sell 4 Hispanic programming packages in a step toward a ...
RCN will sell 4 Hispanic programming packages in a step toward a la carte, letting customers buy as many as 30 channels. The cable overbuilder thinks customers will prefer themed bundles of channels over buying them individually, Senior Vp…
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Richard Ramlall told us: “A channel-by-channel a la carte menu would be highly confusing.” RCN’s approach coincides with a la carte recommendations by FCC Chmn. Martin. The company will start selling the tiers Sept. 1 in all markets except in Cal., RCN said late Tues. The company is likely to unveil plans to sell L.A. and San Francisco systems within 4 weeks for $50 million, wrote Oppenheimer & Co. analyst Ian Zaffino. Last quarter’s $157 million in revenue, an 11% increase from a year earlier, exceeded Zaffino’s estimate. Broadband customers rose 12% to 257,000. Video and phone customers, including VoIP subscribers, declined.