A long-awaited public service ad (PSA) campaign by broadcasters, ...
A long-awaited public service ad (PSA) campaign by broadcasters, cable and DBS started with the launch of a website Tues. to educate parents about channel blocking amid legislative and regulatory indecency concerns. Thetvboss.org is part of an 18-month campaign…
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in which CEA, MPAA, NAB, NCTA and firms including ABC and DirecTV will donate $300 million in ad time. The website’s slogan is “Make the Rules. Know the Ratings. Use Parental Controls.” It includes information on using V-chips, set top boxes and DBS remotes to filter inappropriate shows. The website’s 2 ads “can be aired immediately” on TV, said a spokeswoman for the Ad Council, helping coordinate the campaign. In one spot, a mother tells 3 tough-guy characters in her living room, “I'm going to have to block you” because they had hit someone with a shovel. More TV spots may be distributed, said the Ad Council official. MPAA ex-Pres. Jack Valenti is scheduled to discuss the PSAs at a Senate Commerce Committee hearing Thurs. The campaign was criticized by FCC Chief Economist Leslie Marx in a D.C. appearance with Valenti as not doing enough to fight indecency or offering subscriptions to individual channels (CD May 11 p8).