RCN proposed an a la carte trial in Boston in a recent meeting wi...
RCN proposed an a la carte trial in Boston in a recent meeting with FCC Chmn. Martin. RCN touted Sen McCain’s (R- Ariz.) a la carte bill (CD June 8 p9), which Martin has supported. The company said an…
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attempt to test selling channels individually was stymied by programmers. Programming tiers that may appear in an a la carte test include sports, news and Hispanic programming, said Senior Vp Richard Ramlall. “We'd like to learn if in fact customers want to opt in to tiers of programming with like interests,” he told us. CTO Timothy Dunne said: “We'd like the customers to vote with their dollars. A trial would be a great way to validate these controversial concepts.”