European culture officials this week exchange preliminary views o...
European culture officials this week exchange preliminary views on the EC’s proposal to revamp the TV Without Frontiers (TVWF) directive. At the May 18-19 Education, Youth Affairs & Culture Council meeting, ministers were to receive a report from the…
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Austrian Presidency summarizing delegates’ position on the main issues, the EC said. They include: (1) The overall approach and regulatory structure, including the distinction between linear (TV broadcasts) and nonlinear (on-demand) services. (2) The EC proposal to liberalize advertising restrictions. (3) The Commission’s proposal to regulate product placement at the EU level by allowing it in fiction if consumers receive prior notice -- while banning it in news, current affairs and children’s programs.