Canada’s biggest cable company, Rogers Communications, wants to a...
Canada’s biggest cable company, Rogers Communications, wants to add satellite radio service to its cable TV service in Ontario, New Brunswick, Labrador and Newfoundland, according to an application to the Canadian Radio-TV & Telecom Commission. The firm told the…
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commission it has been in preliminary negotiations about pricing and packaging with XM Canada and Sirius Canada. Adding satellite radio to its digital TV could get customers to change “from an analog to a digital distribution environment,” Rogers said in its application. XM has a distribution arrangement with DirecTV in the U.S., and Sirius with EchoStar. The U.S. DBS operators offer a selection of XM and Sirius channels in various audio programming packages.