A kids’ TV ad limit deal the FCC will consider is only a first st...
A kids’ TV ad limit deal the FCC will consider is only a first step toward more rules as the DTV transition nears, said Comrs. Adelstein and Copps. “The Commission is long overdue to address the range of public…
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interest issues” proposed about 6 years ago, Copps said at Fri.’s monthly agenda meeting. Copps was referring to a notice of inquiry issued in 1999, said a Media Bureau official, answering our question at a press gathering following the meeting. The Democrats agree the FCC needs a promised Commission report on implementation of kids’ rules ordered in 2004 findings. The report will examine how well the program obligations are being met, said the Media Bureau official. There’s no timeframe for issuing it, she said. As expected, the FCC will seek comment on the compromise between media activists and broadcasters. Disney and other firms want the FCC to vacate a limit on the number of programs that count toward educational programming mandates of 3 hours per week, Media Bureau lawyer Kim Matthews told the meeting. The Commission put off implementation until it publishes an order of reconsideration, she said. No date was given. Some rules were to take effect Jan. 1. The Commission will weigh previously filed petitions for reconsideration on mandates, said Murphy. All commissioners agreed the compromise deserves speedy vetting. Martin joined his confreres in saying the accord should be a template for resolving fractious matters. “This is a model not only for the many media issues we face, but for the issues we face across the spectrum,” said Martin.