Programmers and media activists asked the FCC to modify kids’ TV ...
Programmers and media activists asked the FCC to modify kids’ TV rules to reflect a compromise on how to count promotional material including online information toward ad limits. Disney, Fox, NBC Universal and medical groups reached a deal in…
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Dec. on the Children’s TV Act following legal fights (CD Dec 16 p1). They asked the Commission to count the display of Web addresses toward ad limits and to restrict the use of TV kids’ characters in Internet content directed at children age 12 and younger. The group asked that some limits proposed by the FCC be relaxed. Commission rules that kids TV shows can’t be preempted by other programming more than 10% of the time should be voided, said the group in an FCC filing. The Commission will likely seek public comment on this “Joint Proposal of Industry and Advocates,” said Gloria Tristani of the United Church of Christ, a participant in the compromise. The companies have agreed to follow the new rules starting March 1, regardless of whether they're approved by the Commission, said Tristani: “Once the rules become final, then all litigation will be withdrawn.”