The N.Y. Times Co. chose Brightcove to handle broadband video dis...
The N.Y. Times Co. chose Brightcove to handle broadband video distribution across the firm’s online properties and in syndication to other sites, the company said Wed. Brightcove will start by syndicating video content from About.com to affiliates, such as…
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its Video Guide series for About channels Style, Home & Garden and Gadgets. The firm, which hasn’t gone public with its product, also is working with Viacom, A&E Television Networks and other media companies and has talked with cable operators, an executive said. The firm sees a “huge business opportunity” in putting video online as broadcasters scramble to offer content on demand, said Adam Berrey, vp-mktg. & strategy. With its product to be available commercially by March 31, Brightcove plans to make content available on mobile devices, he said in a Dec. interview. The goal is to let consumers create broadband channels, Berrey said: “In the long run this will be disruptive to video consumption… That is going to take several years at a minimum.” Last year Brightcove got $16.2 million from investors including Time Warner’s AOL.