Viacom faces a lawsuit over junk food ads on Nickelodeon, amid co...
Viacom faces a lawsuit over junk food ads on Nickelodeon, amid concern about links between children’s exposure to such ads and poor eating habits. The Center for Science in the Public Interest (CSPI) is among plaintiffs that the groups…
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said will ask a Mass. court to enjoin Viacom and cereal maker Kellogg from marketing unhealthy food on shows at least 15% of whose viewers are under 8. The suit also aims to stop such advertising on the Internet. It seeks $25 for each incident of what CSPI called “unfair or deceptive advertising.” Nickelodeon said it has embarked on several campaigns to encourage healthier eating habits, worked with groups including the American Heart Assn., and has created 2 shows promoting exercise. The network will continue encouraging advertisers to promote health awareness, she said. Kellogg’s marketing “accurately portrays our products,” said the company official.