The Interactive Advertising Bureau (IAB) unveiled its final guide...
The Interactive Advertising Bureau (IAB) unveiled its final guidelines for broadband video commercials on Tues. The recommendations were established after an extensive review of industry feedback over several months, the group said. The IAB has also developed a compliance…
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program to assist advertisers in flagging publishers and technology providers who are compliant with the guidelines. The group’s guidelines aim to “further enhance the user experience without constraining creative opportunities for marketers” and will improve efficiency of planning, buying and creating Web media. IAB defines broadband video commercials as ads that appear before, during and after content including, but not limited to, streaming video, animation, gaming and music videos. Guideline highlights include: (1) In-stream commercials may be up to 30 sec. long for pre- and midroll commercials. Publishers may offer custom lengths for post roll. (2) A recommended minimum of 200 kbps for encoded bit rates. (3) The minimum player controls should be start/stop and volume on/off and softer/louder. Other recommended buttons include fast forward/rewind, pause and zoom.