Ad spending rose 6.4% in the first half, according to preliminary...
Ad spending rose 6.4% in the first half, according to preliminary figures released Tues. by Nielsen Monitor-Plus, the ad service of Nielsen Media Research. The gains were due to political ad spending, Nielsen executives said. Ad spending topped $8…
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billion, up 11.3% year-to-year. Procter & Gamble continued as the biggest spender followed by auto makers such as General Motors and DaimlerChrysler.