Nielsen praised a Cal. Superior Court, L.A., ruling to deny Univi...
Nielsen praised a Cal. Superior Court, L.A., ruling to deny Univision a preliminary injunction blocking the launch of Nielsen’s Local People Meter (LPM) system in L.A. “The evidence we presented demonstrates clearly that the electronic people meter is a…
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more reliable and complete way to measure TV viewing than handwritten paper diaries,” Nielsen said in a statement. Univision said it was disappointed and argued that Nielsen’s sample doesn’t accurately represent the composition of the L.A. market, including the Hispanic-American population. Nielsen’s system has come under heavy scrutiny. The Senate Communications Subcommittee will examine Nielsen’s system in a July 15 hearing (CD June 29 p8). Members of Congress have called on Nielsen to suspend further rollout.