In its first week available, Atari’s DRIV3R was the #1- rented DV...
In its first week available, Atari’s DRIV3R was the #1- rented DVD in the U.S., according to Rentrak’s preliminary Home Video Essentials data for the week ended June 27. Rentrak said the 3rd entry in Atari’s popular Driver series…
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earned $412,459 in the week on PS2, while the Xbox version was #3, earning $252,107. Atari had one other new title in the top 10 -- Shadow Ops: Red Mercury at #5 ($201,061) -- and was the only publisher with more than 2 SKUs in the top 10. And Take-Two Interactive was the only publisher with 2: The PS2 version of Red Dead Revolver at #2 (down one in its 8th week, $290,596 in the week, $2.15 million to date) and the Xbox version at #8 (down 2, $156,459, $1.24 million). The only other non-PS2 game in the top 10 was Vivendi Universal Games’s The Chronicles of Riddick: Escape from Butcher Bay for Xbox at #9 (down 6, $151,254, $641,978). PS2 titles rounding out the top 10 were Ubisoft’s Tom Clancy’s Splinter Cell: Pandora Tomorrow at #4 (up 43 in its 2nd week, $211,019, $268,400), Midway’s NBA Ballers at #6 (down 4 in its 12th week, $196,448, $2.82 million), Electronic Arts’ Need for Speed Underground at #7 (down 3 in its 32nd week, $183,537, $8.87 million) and Eidos’s Hitman: Contracts at #10 (down 5 in its 10th week, $149,311, $2.32 million).