Ad spending rose 7% in the first quarter compared with the same p...
Ad spending rose 7% in the first quarter compared with the same period last year, with gains across major media, according to preliminary figures from Nielsen. Cable had the biggest gain, 16%, while network TV grew 10.4%. Spot TV…
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grew 7.1% and spot radio rose 2.7%. Network radio rose 3.2%. But Spanish-language TV had a 12.9% decline in ad spending in the quarter. Nielsen predicted continuing growth because of the Olympics and the presidential campaign. Biggest ad spenders remain the automotive factory sector, followed by prescription drug makers and the motion picture industry.