In response to a motion by BellSouth, the U.S. Dist. Court, Atlan...
In response to a motion by BellSouth, the U.S. Dist. Court, Atlanta, on Wed. blocked Joi Internet, owned by Hawk Communications, from advertising that its dial-up service operates at DSL speed. BellSouth had argued Joi Internet was using a…
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deceptive advertising campaign, making false and misleading claims. “It is important that consumers understand the benefits of DSL and broadband versus dial-up connections,” BellSouth said: “Consumers should not be told that dial-up is as fast as DSL when it is not.” BellSouth said it compared Joi Express Internet Service to BellSouth’s FastAccess DSL and found Joi was 448% slower at downloading web pages and had slower connection time than DSL. Joi Internet said the company is considering whether to appeal the court’s preliminary injunction and accused BellSouth of initiating the suit to suppress competition.