The CBS telecast of the Super Bowl halftime show in which singer ...
The CBS telecast of the Super Bowl halftime show in which singer Justin Timberlake tore off part of Janet Jackson’s costume, exposing her breast, drew “the biggest spike in audience reaction TiVo has ever measured,” TiVo said Mon. TiVo,…
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citing an analysis of “aggregated data” from a sample of 20,000 households, said viewership of the halftime incident jumped 180% “as hundreds of thousands of households used TiVo’s unique capabilities to pause and replay live television to view the incident again and again.” The incident drew protests from parent’s group and prompted FCC Chmn. to promise a quick investigation. Powell called it “a classless, crass and deplorable stunt.”