In its first full week of availability, Warner’s The Matrix Reloa...
In its first full week of availability, Warner’s The Matrix Reloaded was the top-rented DVD in the U.S. for the week ended Oct. 19, VSDA said its preliminary data showed. VSDA said the title earned $7.72 million in rental…
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revenue in the week for a total to date of $7.85 million. The only other new DVD in the week was Fox’s Wrong Turn at #3, which VSDA said earned $3.09 million in the week and $3.15 million to date. Last week’s #1 DVD -- Paramount’s The Italian Job -- dropped to #2 ($5.24 million and $11.79 million). On the videogame front, VSDA said the top-rented title again was the PS2 version of Madden NFL 2004 from Electronic Arts (EA), which earned an additional $270,000 in the week for $3 million to date. After some recent rental gains for GameCube and Xbox, every title in the top 10 this time was for PS2. EA again had the most games in the top 10 with 4 -- the other 3 titles being NCAA Football 2004 at #2 again ($150,000 in the week and $3.07 million to date), Freedom Fighters at #4 ($140,000 and $230,000), Tiger Woods PGA Tour 2004 at #5 ($110,000 and $420,000). Atari, Eidos, Namco Hometek, Sega, Take-Two Interactive and Vivendi Universal Games each had one game in the top 10.