Ad spending rose 2.8% in the first half of 2003 over the same tim...
Ad spending rose 2.8% in the first half of 2003 over the same time period last year, increasing in 6 of the 11 reported media by 2%-19%, preliminary figures by Nielsen Monitor-Plus showed. Research found that Hispanic TV experienced…
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the greatest ad growth with 19%, while magazines grew almost 14% and local newspaper ad spending almost 10%. Syndicated TV, network TV, cable TV and national newspapers all dropped 4%, with network radio down only 1.4%, the study said -- www.nielsenmedia.com/newsreleases/2003/.