Energizer and Monster Cable reached agreement that latter will st...
Energizer and Monster Cable reached agreement that latter will stop using advertising claims that Energizer said were false. Energizer filed suit Jan. 3 alleging Monster’s claim that its batteries had 25% more power than standard alkalines was false, based…
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on independent test results. Under agreement, Monster will remove claims from any Web site it controls by Feb. 1. Monster also must use “best efforts” to remove any point-of- purchase materials at retail that make similar claim. Energizer filed motion for preliminary injunction Jan. 10 and companies entered consent order in lieu of trial. Monster officials weren’t available for comment. Suit covered Monster High Capacity Alkaline PowerCells that were sold as AAA, AA, C, D and 9V batteries in 4, 8 and 20-packs. Monster also had AA Ultra Gold Alkaline PowerCells that it said had 35% more power than standard alkalines.