EchoStar’s ‘I Like 9’ promotion won’t be resumed. Promotion, whi...
EchoStar’s “I Like 9” promotion won’t be resumed. Promotion, which offered 100 channels of video for $9 monthly, wasn’t attractive to customers who wanted service for multiple TVs because it lacked equipment subsidy, CEO Charles Ergen said. Package appeared…
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cheaper than cable’s typical $30-$40 monthly fee for enhanced programming packages but it didn’t prove to be less expensive than even some of EchoStar’s other program packages, largely because it didn’t offer $200 subsidy on dish and receiver. Promotion ended Jan. 31… Temporary restraining order has been issued barring DirecTV from taking action against retailers that don’t sign new dealer agreement by March 4 deadline, said Allen Stewart, attorney for retailers. Dealers filed suit in L.A. Superior Court last fall alleging that DirecTV was withholding compensation from them by using accounting methods “designed to underpay or overcharge,” Stewart said. Superior Court Judge Victoria Chaney, who issued temporary order Feb. 28, set hearing for March 8 on request for preliminary injunction. Stewart said DirecTV agreed to pay dealers commission on new subscriber installations and residual on monthly fee charged to customers. Suit seeks more than $300 million in damages. DirecTV, in effort to cut down on subscriber churn, has moved in recent months to pay retailers based on activations rather than sales. DirecTV officials weren’t available for comment.